If you’re going to have a pop star to represent your clothing store, Ariana Grande isn’t a bad choice. But if those talks fail, a “strikingly similar” model may be used to replace them. Grande Sue Forever 21 for $ 10 Million After claiming that the company used a social media campaign model, she wore the same hairstyle and hair accessory that she wore in the “Seven Rings” video, wore a T-shirt that was photographed while sporting, and put into a position the singer is known for.
Celebrities (just like us!) Have the only commercial rights to their likeness. But can they prevent companies from using the neutral appearance?
Black Cloud ad campaign
According to Grande’s lawsuit, the talk of a formal endorsement deal “never paid off because the sums Forever 21 offered to pay for the right to use Ms. Grande’s name and appearance were not sufficient for an artist of her stature”. This is when Forever 21 was alleged to have gone a cheaper route:
Instead of paying for this right as required by law, the defendants stole this right simply by launching a deceptive campaign on its website and social media platforms mainly in January and February 2019. The campaign benefited from the concurrent success of Ms. Grande’s album “Thank U”, Next “by posting at least 30 unauthorized photos and videos that misuse Ms. Grande’s name, photo, look, and music in order to create a false perception of her endorsement.”
The lawsuit even alleges that the voice from “7 Rings” is played on at least one post, along with captions containing the song’s lyrics. Grande claims the company has been breached California Right to Advertising Act, Which is prohibited for any person to use another person’s name, voice, signature, image or likeness in any way, in or in products, goods or merchandise, or for the purposes of advertising, selling or soliciting the purchase of products, goods, goods or services without consent Advance from this person. ” The suit also alleges False advertising With trade mark And Copyrights Violation lawsuits.
Pots and kettles
The use of mimics – and lawsuits in response – is nothing new. George Clooney A lawsuit against Israeli coffee maker Espresso Club To use the Clooney clone in ads, and Kim Kardashian Foot And then Settlement Claims that Old Navy used a similar look in an ad campaign.
One fly in the Grande resemblance suit ointment? Drag Queen Farah whine who Grande was accused of raising the same look She’s suing forever 21 over, TwitterHer team literally sent a photo of me to the designer and paid them to copy my looks.